Mobile Marketing Association defines Mobile Marketing as “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” Most popular types of of Mobile Marketing are SMS Marketing, MMS Marketing, In-Game Mobile Marketing, Mobile Web Marketing, QR Codes and Location-based services.
HighTable, a startup social website for professionals, compiled data about the key factors in the growing mobile marketing space in the infographic below.
