Microsoft’s new social network So.cl has arrived. So.cl (pronounced “social”) is an experimental research project, developed by Microsoft’s FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning. So.cl’s aim is to combine social networking and search, to help people find and share interesting web pages in the way students do when they work together. So.cl is trying a way similar to the early days of Facebook: “Focus on students”. Microsoft is formally partnering with selected schools (including University of Washington, Syracuse University, and New York University).
So.cl’s most unique feature, however, is the rich post, which is like a meta-status update and can include multiple links and images that are assembled together in a visual montage. Rich posts (pictured below), just like status updates, can be commented on, but they can also be tagged and embedded elsewhere on the web.
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